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Инструменты развития стоматологического бизнеса: продвижение онлайн и создание бренда

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1h 32m
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Programa de aula

– Что такое маркетинг?

– Маркетинговые инструменты:


- видеоотзывы

- книга отзывов

- электронная брошюра

- новостная рассылка


– Лояльность пациента: мифы и реальность

– Гайд по созданию видеоотзыва

– Новостная рассылка: детали и важные аспекты

– VIP-семинары: этапы подготовки и выбор темы 

– Инфлюенсеры в продвижении клиники

– Интернет-маркетинг:


- сайт

- вебинары

- YouTube

- социальные сети

- онлайн-консультации.


– Тактика в отношении негативных отзывов 

– 10 основных факторов, характеризующих качество стоматологической клиники

– 3 важные для пациента характеристики клиники.

Habilidades que vou aprender no curso

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conferências (1 pessoa)

DDS, MSc, MBA.

Director of the business school for dentists "Delphi".

Author of “Laser International Magazine” Oemus Media Leipzig, Germany.

First female dentist in Europe to have been awarded the Master Degree in Lasers in Dentistry.

Keynote speaker in many European and international congresses.

OHI-S is the world's leading educational platform for dentists worldwide!

 

Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.

 

We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.

 

Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.

 

OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.